The Look Show is the first and only magazine event to be part of the London Fashion Week calendar and will be held in Stratford City on Saturday 17th September.
So why should we be there?
We picked up the September issue of our favourite glossy as it is, in our minds, the most important issue of the year, as it details all the key fashion and beauty looks for the upcoming Autumn/Winter season. We oohed and aahed over all the new collections (love jewel tones at Gucci and snakeskin at Chloe) and daydreamed about the new ways we could wear our hair and makeup.
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| Chloe AW 2011 |
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| Gucci AW 2011 |
Then we thought: where are the brown skinned girls? We know Jourdan Dunn, Nyasha Matonhodze and Joan Smalls were booked during Autumn/Winter 2011 fashion weeks, so where were the tips for girls who look like them? How did the stylists get the looks on their hair? What did Pat McGrath do to get the colours to pop on their skin? Why were there ways to work these looks on blondes, brunettes and redheads but not even a token picture of how to do it on a black, mixed or Asian girl?
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| Joan Smalls at Missoni A/W 2011 |
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| Jourdan Dunn at Marc Jacobs A/W 2011 |
That's why we want to be at The Look Show at Westfield Stratford City: so we can write about fashion and beauty for a large and growing demographic aka you and me! Yes we can look at Essence or Ebony but we aren't in America - we want to write about British designers and where to go to get the looks in British shops. Westfield Stratford City would be a great start!
Be honest - do you think our argument is good enough to earn us a ticket?
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| Westfield Stratford City |
If you want a chance to attend, be quick - the competition closes on Monday 15 August. Simply write a post on why you should be front row at The Look Show at Westfield Stratford City, send a link to that post and to your blog homepage to blog@look.co.uk. Then wait by your phone/email like a lovesick teenager! We know we will be!
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