Carrying the slogan I'm a Real Man, the t-shirts are available exclusively at Debenhams (in store or online for) only £12 with all profits going to Women's Aid.
According to the charity, sporting events (like the approaching Olympics) increase violence against women - during the 2006 World Cup for example, reports of domestic abuse increased by nearly a third (30%) on England match days. What a shameful statistic.
To help raise awareness of the campaign, the September issue of Cosmopolitan magazine has a seven page spread covering the issues surrounding domestic violence along with images of celebrities including DJ Reggie Yates and Hollyoaks actor Ricky Whittle wearing the limited-edition t-shirts.
Ricky Whittle |
Reggie Yates |
The charity wants 100,000 men and women to pledge to stand up against domestic and sexual violence by 25th November 2011 - the International Day to Eliminate Violence Against Women.
Sign the petition here.
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