Here's a novel idea - don't bother showing your new bridal collection on the catwalk at a major fashion week. Rather unleash it on Paris and Brussels-bound travellers at one of London's busiest train stations, St Pancras International. That's what eco-friendly designer Tammam did. No wonder she's considered one of most innovative creatives around.
Tammam has impressive ethical credentials. The Banana dress below was hand-embroidered for four months using banana yarn!
The dress is made of peace silk taffeta, while the boning is made of recycled plastic.
Here's a close-up look at the embroidery on the Banana dress.
Tammam started out in the industry five years ago when no-one thought ethical equalled fashionable.
We think she proved people wrong, don't you?
You can find a shop stocking an original Tammam near you on www.tammam.co.uk.
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